Abitum Fragrance
Commercial
2026
Overview
A fragrance commercial for Abitum — sensory, atmospheric, and built on the interplay of light, texture, and movement.
Fragrance is the hardest thing to film because you can't show it. For Abitum we worked in suggestion instead — light through glass, movement of fabric, and a slow, sensory rhythm that lets the viewer feel the scent rather than see it.
Info:
Year
2026
Scope
Commercial
Client
Abitum
Categories
Commercial
Social Media
Credits:
Director
Hayder Khalid
